How To Write Meta Descriptions To Drive Clicks In 2020
What is a meta description?
For those people who may have failed to recall or don’t know, a meta description is a short-term description of the article or site. It conveys Google and possible guests what to imagine when clicking on your link. Consider it as an ad for your article/blog/website. The more correct and attractive it will be, the more chances you will have to get the visitor to your site.
What is a meta description tag?
The meta description is an HTML characteristic that delivers a short-term summary of a web page. Search engines such as Google frequently show the meta description—classically up to 160 characters long—in search results where they can extremely influence user click-through rates.
How to Create and Optimize SEO Meta Descriptions
Let’s analyze the finest practices of forming rich snippets and look at a few meta description examples that put these practices to work.
Write a Meta Description For Each Webpage
As a finest practice, make a meta description and heading tag for every single landing page and blog post that you publish. If you haven’t followed this practice and already have hundreds of pages, begin with the greatest significant pages.
An easy way to make script snippets for WordPress is by using the Yoast SEO for WordPress Plugin. After you install and start the plugin, you gain entrance to a feature box that permits you to enhance a custom title tag, slug, and meta description.
Don’t Use Duplicate SEO Meta Descriptions.
Every meta description and page title you make should be irreplaceable and unique. Don`t use used expressions or languages for numerous rich snippets.
How to write and advance meta description?
Having a meta description is very important; this is how you advance its writing and SEO struggles. These are the things you need to reflect on and do them the right way, to entirely take advantage of it.
1. Meta Description Length
As we assumed, Google won’t display more than 160 fonts of the meta description. Make sure to have your caption within that range. Unless the note you want to interconnect may not be suitably assumed. Or you risk being professed as unprincipled and a waste.
2. Do Not Over-Promise
What’s printed in the meta description must match the article content itself. Don’t use pretentious and clickbait expressions to catch the guest, just to be dissatisfied when they click on the link. Discover a method to write exciting, memorable and honest captions that will bring the exact value to the visitor.
3. Use the keyword
Possessing an outstandingly written meta description in WordPress or whichever CMS means you have the right keywords in it, too. This is one of the major SEO rules – totaling a definite, directed keyword within meta description in an expressive way. It’s the little things that matter.
4. Contain CTA
Call to action is a significant and influential technique to drive appointments to your website. People want to know what to do, show them! If you want people to do something – tell them right away, within that meta description.
5. It’s Not About You
Equally critical like all the previous tips. Don’t use the meta description to self-encourage; it is not about you. Place yourself in the visitor’s shoes and imagine what they want from you? They actually want the answer, the answer to their research, their difficulties. Use meta description to convey just that, and you’ll see your struggles pay out rapidly.
Dismembering A Home Page Meta Description
The process will look unreliably simple by reading other people’s Meta descriptions, however, that simplicity is the actual thing that makes it so difficult to write. That rough 155-character limit means the meta description can’t be much extended than a tweet.
You are given a short term impression of what the site is about by good descriptions, along with a convincing motive to click the name tag. All this happens so rapidly and painlessly, numerous seekers won’t even notice themselves making a choice.
When To Write a Meta Description?
One thing’s for sure, Google robotically generates these descriptions by dragging the web page’s content, and that procedure gives more flexibility than a copywriter can manage. Enhancing a page for one keyword is tough but worth it! When people land on a page via a multiplicity of search terms, it becomes too hard to enhance appropriately.
Similarly, for dealings with hundreds or thousands of pages, going back and writing meta descriptions for each and every single one would be a Herculean task. In its place, the best thing is to focus on those pages that get the greatest organic traffic from search engines. Take your topmost ten or twenty pages and question, “Are we truly selling the product here, or is there a way we can advance the click-through rate?”
Moving onward, each time you or a writer you’ve employed puts together a brand new page of content, it’s a decent idea to have them write a meta description in the resource’s facts page of the Shopify organizer. Not only will this advance your SEO, but it will also force you to summarize the idea of the page into just limited words.
This becomes the “theme sentence” for the page, basically, and it helps you control whether the page’s copy repeatedly achieves the promise of the meta description.
How To Write Meta description in WordPress
Currently, using WordPress as your go-to publishing platform has plentiful paybacks. One of those is that WordPress is SEO welcoming and possesses loads of valuable plugins, even for meta description! Individually and here in Meks, we use SEO by Yoast plugin that comforts us in writing the meta description in WordPress.
The procedure itself is very easy after you install the plugin from the plugin unit of the site, you’re prepared to go! SEO by Yoast is under the text editor, and all you need to do is follow these simple steps;
Click on the Edit snippet button to enter the meta description section.
Paste the desired meta description in the box.
Image credit: Seo Pressor